To get the word out about Spokane Hoopfest's new sister brand, Hooptown USA approached me to design a marketing campaign for the city. The goal was to increase awareness while still sticking to the same visual look and feel that the brand had developed so far.
8 billboards were put up throughout the city of Spokane
To keep with the simplicity of the brand, I created some minimal sport's icon patterns that you might see in a playbook. That combined with the brand colors taken from the guidelines made the signage look very clean and on-theme with the brand.