To get the word out about Spokane Hoopfest's new sister brand, Hooptown USA approached me to design a marketing campaign for the city. The goal was to increase awareness while still sticking to the same visual look and feel that the brand had developed so far.
8 billboards were put up throughout the city of Spokane
To keep with the simplicity of the brand, I created some minimal sport's icon patterns that you might see in a playbook. That combined with the brand colors taken from the guidelines made the signage look very clean and on-theme with the brand.
I'm Greg Larson, a graphic / UI designer from Spokane, Washington, USA. I currently work as an independent designer specializing in brand strategy and identity design. Available for hire or contracted work.
My skills include logo design, illustration, photography and product design. I don't believe good design is reserved for only those who can afford a top agency. Hit me up here and we can talk about building a solid brand around your company.
Select Clients: Spokane Hoopfest, Hooptown USA, Spokane Hoops Association, Wagstaff Inc., The Job Doc, Valkyrie Ironworks, Mythik Skateboards, The Dirtbag Co.