Welcome to Hooptown, USA
Welcome to Hooptown, USA is a campaign we launched for the grudge match between Gonzaga and UNC. The goal was to plaster this campaign in the airport, all around the team's hotel, and the Zags court so UNC would be forced to look at it wherever they went. Not only did we accomplish that, but we also got some great brand recognition for the rookie clothing brand that launched recently, capturing impressions in the millions for the length of the campaign. I was responsible for the design of all the assets.