One of the homies started a photography business and needed a logo. Since you usually have to choose between good but expensive and cheap but bad, he came to me to see what I could do for him. The concept ties to his persona: he wears this skull mask to all his shows. He approached me with the loose idea to put a lens on the mask. With that direction, I went to work and made him a logo he was actually proud to put next to his clean and rad photos.